Maluma

He dreamed of being a soccer player, he became one of the most famous Latino singers in the world. Devastating charm, wild rhythms, collaborations with the greatest and several billion views on YouTube, Maluma has all the ingredients to set fire to the dancefloor and hearts.

His music is a mix of the influences that cradled his childhood on the streets of Medellin. Raggaeton of course, but also hip-hop, rap, trap or the most classic mambo and merengue. Sprinkle a dose of well dosed pop and you get an almost indefinable style, pure Maluma, which undeniably belongs to urban Latin music. The kind whose rhythm instantly sticks to your skin and whose warmth draws you irresistibly to the track.

But behind his angel face, his curly appearance and his songs that tell the story of love, from that of a lifetime to that of an evening, Maluma is not just a smooth artist, who would make youth dance for a summer. No, he has things to say and is downright assertive in some of his songs. For example, El Perdedor highlights the racism and injustices suffered by Latin Americans in the US and he doesn't hesitate for a second to take a stand for the rights of LGBT people around the world.

Because he is like that, Maluma, his music is as fiery as his heart is golden and he does not forget his values. And if he rubs shoulders with the greatest, showing himself off to the envy of Shakira, Madonna or Ricky Martin, he knows where he comes from. His strength is his family, his roots. And it is so as not to deny them that he refuses for the moment to sing in a language other than his own. And that's good, his success in Spanish is worldwide!